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MLB’s Giants, Yankees sign new deals

The San Francisco Giants and New York Yankees North American Major League Baseball franchises have sealed partnerships with business spend management company Coupa Software and membership warehouse club operator BJ’s Wholesale Club, respectively.

Coupa Software will benefit from branding on signage inside the Giants’ AT&T Park as part of a multi-year deal.

The company will also work with the team on a series of co-branded promotions throughout the 2018 season, including the ‘Camo Cap’ giveaway where the first 20,000 fans to arrive at AT&T Park for the game against the St Louis Cardinals on July 8 will receive a free cap.

In addition, Coupa will be able to use hospitality facilities inside AT&T Park to entertain current clients and prospects.

Meanwhile, BJ’s Wholesale Club has agreed to serve as an official partner of the Yankees for the 2018 season.

BJ's members will have the chance to win a series of Yankees prizes, including home game tickets, team experiences and official franchise memorabilia.