Cruzeiro secures trio of kit sponsors

Campeonato Brasileiro Serie A football club Cruzeiro has signed kit sponsorship deals with supermarket chain Supermercados BH, technology products retailer iPlace and home improvements retailer ABC da Construção.

Supermercados BH’s branding will continue to feature below the number on the back of the team’s shirts, as well as on the sleeves. The length of the agreement was not disclosed.

Cruzeiro’s deal with iPlace, Apple’s largest Brazilian retail partner, will run for three months. Its logo will feature above the number on the team’s shirts.

ABC de Construção, meanwhile, has signed a 12-month deal with Cruzeiro to have its branding appear on the team’s shorts.