The Austrian Football Association (ÖFB) has agreed a partnership with domestic supermarket chain Billa.
The new deal will run through to July 2020.
Billa will now work with the ÖFB on a joint initiative to promote the benefits of eating healthy and how sport can help fans to maintain a healthy lifestyle.
Robert Nagele, chief executive of Billa, said: “Like the ÖFB, Billa always strives for the best performance for Austria – whether in the service for our customers, in price and performance, in the freshness of products or in dealing with the employees and regional partners.
“This connects us to football in Austria – and that’s why we are very excited about the new and comprehensive partnership with the ÖFB.”