Retail

American Football
Retail

NFL American football team the Jacksonville Jaguars has agreed a five-year sponsorship deal with Florida-based supermarket chain Publix.

Cycling
Car Rental

French cycling outfit Team Europcar has been boosted by the announcement that car rental company Europcar has signed a two-year extension to its title sponsorship of the squad.
Retail

Formula One constructors’ champion Red Bull Racing has teamed up with Kaufland to make the German supermarket and hypermarket chain an official race partner for this weekend’s German Grand Prix at the Nürburgring.
Retail

Logistics and retail company Sunoco has signed up as the presenting sponsor of next month’s IndyCar race at the Pocono Raceway circuit in Pennsylvania, US.
Car Rental

Car rental brand Hertz has renewed its title sponsorship of the MotoGP British grand prix motorcycling race at Silverstone.

Ice Hockey
Retail

Canadian Tire Corporation and Senators Sports & Entertainment, owners of the NHL's Ottawa Senators, have announced a strategic partnership that will result in the renaming of the team’s home arena to Canadian Tire Centre.

Cycling
Retail

French supermarket chain Carrefour has signed up as a sponsor of the Vuelta a España cycling race.

Football
Retail

Brazilian sports retailer Centauro will invest more than $50m (€38.5m) in activating its new national supporter deal for the 2014 Fifa World Cup.

Cricket
Retail

Waitrose has signed a three-year deal to replace Brit Insurance as the new sponsor of the England cricket team from May 2014.

Athletics
Retail

Sports Sponsorship Insider talks to the Sainsbury’s boss about the brand’s presence in school and Paralympic sport – and its title sponsorship of British Athletics’ Sainsbury’s Summer Series. Sports
Retail

THE STANDOUT feelgood sponsorship winner of 2012 was without question the Paralympics
Retail

UK RETAILER Halfords has announced big profits on the back of double digit increases in the sales of bikes
Retail

THERE IS NO denying that the retail landscape has been transformed in the past 25 years as national and international chains have sprung up to dominate their categories
Retail

THEY MAY HAVE BEEN dismissed as scary, metallic and monocular but Olympic mascots Wenlock and Mandeville helped to deliver merchandise sales success to London 2012 organisers
Consumer Electronics

LET'S FACE IT, David Beckham has been all over London 2012, but which of his official backers garners the most digital chatter from his association?
Retail

AS A SPONSORSHIP market, Paralympic sport is relatively young
Household Products

P&G UK’s COMMITMENT to the London 2012 Paralympic Games has stepped up an extra level with the announcement that it has signed on as title sponsor of the inaugural Paralympic Ball.
Retail

WHEN BRITISH sprinter James Ellington put himself up for auction on eBay, many hundreds of other Olympic hopefuls who wished they had thought of the idea first