WHEN BRITISH sprinter James Ellington put himself up for auction on eBay, many hundreds of other Olympic hopefuls who wished they had thought of the idea first. Ellington made the headlines around the world when he pledged to wear sponsor-branded clothing at every opportunity in return for a financial boost to his 2012 campaign. He appeared to have struck gold when the highest bidder came in at £32,500, £2500 above his reserve on the auction site.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here