Retail

Continental governing body European Athletics has extended its existing four-year sponsorship agreement with convenience store chain Spar International by a further year, with the new contract running until the end of 2016.

NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.

North American basketball league the NBA has renewed its partnerships with Sears and Under Armour.

Rugby League World Cup 2013 organisers have agreed a double deal ahead of the tournament’s kick-off this weekend with domain name registrar and web hosting provider GoDaddy.com, along with Hertz, added to the event’s commercial portfolio.

French Ligue 1 football club Olympique de Marseille has agreed a one-year extension to its contract with main partner Intersport.

Home improvement retailer Lowe’s has reached an agreement to become an exclusive national partner of the Canadian Football League.

Formula One motor racing team Red Bull Racing has confirmed convenience store company CU as its official team partner at the Korean Grand Prix for a third consecutive year.

Australian supermarket chain Coles has reached a sponsorship agreement with Netball Australia ahead of its forthcoming international matches.

NBA basketball franchise the Cleveland Cavaliers have signed a multi-year agreement with Discount Drug Mart under which the Ohio-based drugstore chain becomes the presenting partner for the team, beginning in the 2013-14 season.

Australian sports and leisure retailer Amart Sports has reached a deal with Western Sydney Wanderers to become the football team’s official membership sponsor ahead of the new A-League season.

NHL ice hockey franchise San Jose Sharks has extended its sponsorship agreement with software and consumer electronics retailer Fry’s Electronics through to 2016.

Maple Leaf Sports and Entertainment, the parent company of NHL ice hockey franchise the Toronto Maple Leafs and NBA basketball team the Toronto Raptors, has agreed a wide-ranging 10-year sponsorship deal with Canadian Tire.

Australian A-League football team Perth Glory has announced a two-year extension of its sponsorship agreement with car rental group Europcar.

Formula One team Red Bull Racing has renewed its sponsorship agreement with supermarket chain Simply for this weekend’s Italian Grand Prix.

British builders’ merchants and home improvement retailer Travis Perkins has agreed a one-year extension to its title sponsorship of golf’s Senior Masters through to 2014.

Australian department store group Myer has extended its association with the Victoria Racing Club – the organiser of horse racing’s Melbourne Cup – through a five-year commercial deal.