Personal Care & Fragrances

Football

The Football Association has signed a new, two-year partnership with P&G-owned shampoo brand Head & Shoulders as it cashes in on the team’s World Cup success this summer.
Rugby

PROJECT DETAILS Sponsorship Title: Gillette – Official Sponsor & male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand
Mass Participation

Women’s beauty products company Soap & Glory has agreed a deal to become a regional sponsor of the Tough Mudder obstacle course series.
Football

German Bundesliga football club Bayer 04 Leverkusen has signed a shirt sponsorship deal with Swiss fitness and weight training specialist Kieser Training.

Ice Hockey

Great Clips has agreed a deal to become the official hair salon of the NHL ice hockey league.

Football

French Ligue 1 football team Paris Saint-Germain has expanded its partnership with personal care brand Nivea Men to cover Brazil, a key market for the club.

Baseball

North America’s Major League Baseball has agreed sponsorship deals with shaving cream company Barbasol and Kingsford Charcoal.

Golf

Korean facial masks and skincare products manufacturer Leaders Cosmetics has renewed and enhanced its partnership with the Ladies Professional Golf Association.

Baseball

North America’s Major League Baseball has agreed a multi-year sponsorship deal with haircare specialist Regis Corporation.

Basketball

Sleeping products manufacturer Bedgear has agreed a sponsorship deal with NBA basketball team the Boston Celtics.

Football

Spanish LaLiga football club Real Madrid has renewed and expanded its partnership with personal care brand Nivea Men.

Cricket

Personal care brand Gillette has entered into a partnership with Cricket Australia, through which it will take on naming rights to the men’s team’s one-day international and Twenty20 series.

Table Tennis

Health care products manufacturer Polar Naturals has been named as the presenting sponsor of the 2017 edition of the International Table Tennis Federation’s Women’s World Cup.

Basketball

Shampoo brand Head & Shoulders has agreed a deal to sponsor the EuroLeague and EuroCup continental club basketball competitions.

Football

English Premier League football club Chelsea has agreed sponsorship deals with Nigerian beer brand Star and Unilever-owned antiperspirant Rexona.

Multi-sport

Sunscreen brand Hamilton has been named as an official supplier for the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.

Football

Spanish LaLiga football club Barcelona has expanded its partnership with shampoo brand Head & Shoulders.

Football

Australian A-League football club Melbourne Victory has signed a shirt sponsorship deal with food manufacturer Freestyle Foods and extended a partnership with multi-vitamin brand Optislim Optivite.