Payment Services & Credit Cards
Mastercard joins Riot Games in first ever esports partnership
World Cup activations round-up (2/3)
Inter Milan signs wide-ranging Mastercard partnership
Italian Serie A football club Inter Milan has entered into a partnership with global payment services provider Mastercard.
Mastercard renews Champions League deal
Global payment services provider Mastercard has extended its sponsorship of the Uefa Champions League club football competition.
Fluminense signs new main sponsor
Credit card company Valle Express has agreed a two-year deal to become the new main shirt sponsor of Campeonato Brasileiro Serie A football club Fluminense.
Botafogo renews with shirt sponsors
Campeonato Brasileiro Serie A football team Botafogo has extended its shirt sponsorship deals with Cercred, Neto’s and Pega Carga.
Visa: Digital content key to multi-strand sports strategy
Payment services brand Visa has put digital content at the heart of its renewed Worldwide Paralympic Partner agreement with the International Paralympic Committee, as it aligns with the sport’s values of inclusivity, diversity and acceptance.
’12th Man & Madness/Priceless’: Mastercard and the Uefa Champions League
May 2017 saw Uefa Champions League sponsor Mastercard launch an expansive pan-European activation based on ‘passionate fan support’ to leverage spiking soccer supporter interest around club football’s biggest annual showpiece – the Champions League Final.
Visa pays extra for Paralympic digital content rights in renewal
Payment services brand Visa has renewed its Worldwide Paralympic Partner agreement with the International Paralympic Committee for four years, from 2017 to 2020.
Sponsorship in the financial services sector, 2017
Research by Sports Sponsorship Insider into the financial services sector has generated rights values to 148 out of 430 recorded financial services sector sponsorship deals, worth €871.8m ($1,033m) per year, at an average deal value of €5.7m per year.
Activation Tracker: Activation trends in the financial services sector
Big Ten signs first presenting sponsor for Football Championship
Financial services company Discover has agreed a sponsorship deal with US college sports organisation the Big Ten Conference.
Visa extends long-running commitment to Paralympic sport
The International Paralympic Committee and its longest serving worldwide Paralympic partner, payment services company Visa, have today (Tuesday) extended their partnership through until at least 2020.
Mastercard adds Ashgabat 2017 to sponsorship portfolio
Payment services provider Mastercard has signed up as an official supporter of the 5th Asian Indoor and Martial Arts Games, which take place in Ashgabat, Turkmenistan from September 17-27.
NHL’s Golden Knights bank new partner
US credit card company Credit One Bank has agreed a multi-year integrated marketing partnership with NHL ice hockey franchise the Vegas Golden Knights.
American Express signs second NBA extension
Payment services brand American Express has signed an extension to its marketing partnership with the National Basketball Association (NBA), continuing as the Official Card of the NBA, WNBA and the NBA G League, the official minor league organisation, from 2017-18.