Payment Services & Credit Cards
Visa believes sponsorship can break ‘vicious cycle’ holding back women’s football
Sponsors can use their investment in women's football to overturn the “vicious circle” that has been holding the game back, according to one of Visa’s most senior partnership executives.
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Mastercard partners with women’s teams at Arsenal, Olympique Lyonnais
US financial services firm Mastercard has strengthened its commitment to women’s football after signing new partnerships with Arsenal and Olympique Lyonnais.
Corinthians adds Cartão de Todos as latest shirt sponsor
Brazilian Série A club Corinthians has signed a new shirt branding deal with discount card provider Cartão de Todos.
Bayern Munich signs regional deal with Industrial Bank of China
Bundesliga club Bayern Munich has signed a new regional partnership with the Industrial Bank of China (CIB), one of the world’s largest banks.
Mastercard renews Copa America sponsorship, backs Copa Libertadores
Payment services provider Mastercard has expanded its partnership with the South American Football Confederation (Conmebol), adding sponsorship of the Copa Libertadores club competition to its long-term…
Visa targets new business with Uefa and Afcon deals, says chief brand officer
Visa decided to sponsor women’s football in Europe and the men’s African Cup of Nations because it was pursuing “targeted opportunities” among women and mobile payment adopters respectively.
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Visa renews with NFL, takes endemic role with major events
Payment services brand Visa has renewed its Official Payment Services Technology Partner deal with the National Football League through the 2025 season
Visa steps up to partner Uefa women’s football programme
Payment services brand Visa is paying Uefa, European football’s governing body, an average of more than €2.5m ($2.8m)
76ers name TruMark Financial as Official Partner
NBA franchise the Philadelphia 76ers has made TruMark Financial Credit Union its first ‘Official Credit Union’ in a multi-year deal.
American Express extends backing of PSG
French Ligue 1 football club Paris Saint-Germain has renewed its partnership with payment services brand American Express
Real Madrid makes Chinese debut, signs with China CITIC Bank
LaLiga club Real Madrid has inked its first deal with a Chinese partner, after signing with China CITIC Bank
UnionPay signs on for AFF Suzuki Cup
Global payment network UnionPay has agreed a sponsorship deal with the forthcoming edition of national team football tournament the AFF Suzuki Cup
NHL teams up with Navy Federal
The NHL ice hockey league has signed a multi-year, US-focused partnership with Navy Federal Credit Union
Mastercard makes esports debut as first Global Partner of League of Legends
Financial services firm Mastercard will pay between $8m (€7m) and $10m per year to partner with US video game developer Riot Games, according to industry sources.
NBA China links up with Chinese fintech firm X Financial
NBA China has inked its first partnership with a personal finance firm, in a new deal with Chinese fintech brand X Financial
Samba Financial Group renews regional deal with Barcelona
Saudi financial services brand Samba Financial Group has extended its regional partner deal with LaLiga’s Barcelona for five more years, from 2018-19 to 2022-23.
Rayo Vallecano signs shirt sponsor
Spanish LaLiga football club Rayo Vallecano has agreed a shirt sponsorship deal with financial services company Creditea
Mastercard joins Riot Games in first ever esports partnership
Mastercard has inked its first ever esports partnership with US developer Riot Games, maker of the hugely successful League of Legends series.