Packaged Foods & Meats

Meat products manufacturer Eckrich has agreed a sponsorship deal with the College Football Playoff, an annual postseason competition in the US collegiate American football system.

Japanese noodle producer Nissin Foods has agreed a partnership with the Tokyo 2020 organising committee for the Olympic and Paralympic Games.

Food producer Ajinomoto has been unveiled as an official partner of the Tokyo 2020 summer Olympic Games.

Spanish LaLiga football club Real Madrid has entered into a partnership with Mexican food brand FUD.

The English Super League rugby league competition has entered into a partnership with canned peas brand Batchelors Peas.

PGA Tour golf tournament the Sanderson Farms Championship has signed a 10-year extension to its partnership with its title sponsor.

Yoghurt and dairy pudding manufacturer Müller has agreed an initial partnership with the British Olympic Association.

NFL American football franchise the Minnesota Vikings has signed its second major commercial partnership this week, with the addition of agribusiness and food company Land O’Lakes as the third founding partner for its new U.S. Bank Stadium.

Russian internet company Yandex has agreed a deal to become the shirt sponsor of Turkish Super Lig team Fenerbahce, while Konyaspor has renewed its kit sponsorship contract.

The Australian Olympic Committee has unveiled snack food producer Mondelez International as an official partner of the country’s Olympic team.

New York-based cheese producer Yancey’s Fancy has secured a partnership with NFL American football team Buffalo Bills and NHL ice hockey franchise Buffalo Sabres.

Soft drinks and snack food producer PepsiCo has confirmed a partnership deal with the Uefa Champions League club football tournament.

French Ligue 1 football club Paris Saint-Germain has unveiled partnership deals with frozen foods brand Billys Pan Pizzas and spring water brand Jolival.

The Pakistan Football Federation has agreed sponsorship deals with sportswear manufacturer Ballon Sports and food and beverage company Shezan for its Pakistan Premier League club competition.

Soft drinks and snack food giant PepsiCo has signed a multi-year marketing partnership with the NBA, replacing rival brand Coca-Cola on the commercial roster of the North American basketball league.

Snack food manufacturer San Carlo has entered into a commercial agreement with the Italian Winter Sports Federation (FISI).