Yoghurt and dairy pudding manufacturer Müller has agreed an initial partnership with the British Olympic Association.
Under the agreement, which will run until the end of 2016, Müller will serve as an official Team GB partner.
Müller will have Team GB marketing rights across brands such as Müller Corner, Müllerlight and Müller Rice.
During the 2016 summer Olympic Games in Rio de Janeiro, Brazil, Müller will be sponsoring a nationwide Team GB Live Sites programme in Great Britain. Müller will announce Team GB ambassadors to support the campaign.
British Olympic Association chairman Sebastian Coe said: “Müller is a market-leading brand, and we are delighted they are an official team GB Partner. They will provide significant support in engaging our Olympic loving nation in the build-up to the Rio 2016 Olympic Games.”