Information Technology

English Premier League football club Crystal Palace has agreed a multi-year deal with Dongqiudi to make the Chinese football app its first-ever shirt sleeve sponsor.

The Australian division of technology company Cisco has been named as the latest sponsor of the 2018 Commonwealth Games, which takes place in the Gold Coast region of the country next year.

US technology giant Intel has been confirmed as a new top-tier partner of the International Olympic Committee and is set to drive new innovations designed to transform the Olympic Games experience.

Premier League football club Swansea City has agreed shirt sponsorship deals with Asian gaming company Letou and US online security specialist Barracuda Networks.

IT service management company Gfi Informatique has extended its partnership with Paris Saint-Germain Handball, which competes in France’s top-tier Ligue Nationale de Handball Division 1 domestic club competition.

Japanese air conditioning systems manufacturer Fujitsu General has extended its major partnership with AFL Aussie rules football team Essendon.

SAP, the world’s largest enterprise application software company, is changing its wide-ranging sponsorship portfolio after a major review by the new head of global sponsorships at SAP.

For 2016-17, we have researched 134 properties, including 51 deal values, and covering 27 IT brands to map out the sponsorship landscape in the IT sector.

Software company SAP has entered into a partnership with World Sailing, the sport’s global governing body.

Chinese technology, content and services company BNN Technology has extended and expanded its partnership with English Premier League football club Manchester City.

US technology giant Intel has agreed a deal with the International Cricket Council to serve as an innovation partner of this year’s Champions Trophy one-day international tournament.

Information technology company IBM is looking for opportunities to build infrastructure with its sponsorship partners as a key element when selecting deals.

Major League Baseball franchises the Chicago White Sox and New York Mets have entered into partnerships with local IT solutions company Proven Business Systems and pizza delivery company Papa John’s, respectively.

Software company SAP has agreed a sponsorship deal with the International Equestrian Federation (FEI).

UCI WorldTour cycling team Trek-Segafredo has extended its partnership with software company CA Technologies.

Formula One team McLaren-Honda has entered into a multi-year agreement with Swiss consumer technology brand Logitech.