Chinese technology, content and services company BNN Technology has extended its partnership with English Premier League football club Arsenal.
The new contract will run until the end of the 2019-20 season.
The deal grants BNN a range of exclusive rights, including the opportunity to build on its ‘Coaching the Coaches’ programme, which launched last season.
BNN provides behind-the-scenes content to fans in China, and also runs exclusive competitions on its website.
Under the expanded agreement, BNN will be granted the right to set up and operate an official Arsenal store on the Tmall e-commerce platform in China. The store will allow Arsenal fans in China to purchase official merchandise, as well as training and replica kits.
BNN chief executive Darren Mercer said: “We are delighted to now become Arsenal’s exclusive ‘Coaching the Coaches’ partner in China, further expanding our relationship with one of Europe’s most successful clubs. This development will accelerate our activities supporting China’s football ambitions, while also delivering first class content to our online channels and gaining further high-quality data to utilise across our other sales platforms.
“The success of the coaching programme to date has exceeded all our expectations and we remain committed to football as a driver of social engagement in China that will also strengthen the base of our consumer-focused operations such as our new student platform.”
Arsenal first partnered with BNN in 2015.