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SAP, the world’s largest enterprise application software company, has become the first Official Analytics Sponsor of the International Equestrian Federation’s World Cup Dressage series in a near four-year deal from April 2017 to December 2020
Cloud computing company EMC is using a consistent sponsorship strategy across its portfolio to build brand image and grow revenues.
The Event Rider Masters equestrian series has appointed London-based sports and events agency The Sports Consultancy to support the sale of its sponsorship rights.