Information Technology

US computer technology firm Oracle has been appointed as a technical sponsor of biennial multi-sport event the Winter Universiade, which takes place next month in Italy.

French Ligue 1 football club Paris Saint-Germain has signed a partnership with US software corporation Microsoft that will run until the end of the 2013-14 season.

New York Road Runners, the body which organises the New York City Marathon, is overhauling its sponsorship structure by reducing the number of partners in its top two sponsorship tiers, signing longer-term deals, and bringing more sponsorship to its other events.

Tata Consultancy Services, an IT services subsidiary of the multinational conglomerate Tata Group, is title sponsoring the New York City Marathon to raise both brand awareness and brand perception amongst a potential client base in the United States and worldwide.

AFL Australian rules football team Essendon has confirmed Japanese multinational IT equipment and services company Fujitsu General as its new co-major partner for the next four years.

US software giant Microsoft has confirmed that it has held discussions with Spanish Liga football club Real Madrid over a potential naming rights deal for its Santiago Bernabeu stadium.

NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.

Rugby League World Cup 2013 organisers have agreed a double deal ahead of the tournament’s kick-off this weekend with domain name registrar and web hosting provider GoDaddy.com, along with Hertz, added to the event’s commercial portfolio.

German software firm SAP has sealed a long-term technology and marketing partnership to become a signature partner of New York’s iconic Madison Square Garden.

Indian IT and business solutions firm Tata Consultancy Services has announced an eight-year deal to become the title sponsor of the New York City Marathon from 2014.

Russian IT company I-Teco has reached a deal to become an official supplier for the 2014 Winter Olympic Games in Sochi.

IT company EMC has agreed a deal to return as an official sponsor of American football’s NFL International Series ahead of the first of two games at Wembley Stadium this year.

The Women’s Tennis Association (WTA) has signed a $2m (€1.5m)-per-year deal with software company SAP to become to a Global Premier Partner from 2013 to 2016.

The new Formula E Championship electric car racing series expects centrally sold sponsorship revenues of between $20m (€14.7m) and $30m in its first year.

The Ladies Professional Golf Association has reached a deal to make information and communication technology company Acer one of its marketing partners.

Australian NRL rugby league team Parramatta Eels has sealed a kit sponsorship deal with IT security specialists Content Security.