Information Technology
Rutgers signs $10m naming rights deal with SHI International Corp.
Rutgers University has signed a record-breaking naming rights deal with New Jersey IT firm SHI International Corp.
Under the deal, the Rutgers’ HighPoint.com Stadium will be renamed as the SHI Stadium.
Hangzhou Asian Games goes 5G with China Telecom & China Mobile sponsorship deal
The organising committee of the 2022 Hangzhou Asian Games announced China Telecom and China Mobile as official communication service partners, and they will provide 5G network coverage throughout the event
Lenovo adds Inter Milan to sponsorship portfolio
Italian Serie A football club Inter Milan has agreed a sponsorship deal with Chinese IT and technology company Lenovo.
The five-year deal names Lenovo as a global technology partner of the club
AFL teams up with Google Australia
The Australian division of technology company Google has entered into a partnership with the AFL Aussie rules football competition
SAP links up with Russian Dota 2 esports event
Software manufacturer SAP has signed up as an official partner of the Epicenter Major Dota 2 esports event in Moscow on June 22
RingCentral Coliseum naming rights deal confirmed
It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum.
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Google Cloud teams up with FA
The English Football Association (FA) has entered into a partnership with the Google Cloud division of technology company Google
MotoGP signs up Lenovo as technical partner
Chinese IT and technology company Lenovo has entered into a partnership with the MotoGP motorcycling world championship
Oppo, Infosys add cash and new energy to Roland-Garros roster
The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.
Big Red Cloud seeks to support growth strategy with Pro14 deal
Online accounts company Big Red Cloud has signed on as a new partner for club rugby union competition the Pro14
Detroit Pistons partner with RingCentral
The NBA's Detroit Pistons have announced a long-term strategic partnership with cloud communications provider RingCentral
MLS, US Soccer team up with Headspace
Major League Soccer and US Soccer have signed a three-year partnership with meditation and mindfulness app Headspace
HP enhances backing of Emirates Team New Zealand
US information technology company HP has extended and upgraded its partnership with Emirates Team New Zealand, which is currently preparing to defend its title in sailing’s America’s Cup.
Salesforce takes on jersey sponsorship rights at Indiana Fever
Women’s National Basketball Association franchise the Indiana Fever has signed a multi-year jersey sponsorship deal with software company Salesforce.
Infosys showcases award-winning technology innovation experience at 2018 Nitto ATP Finals
Bright Partnerships: 2019 UK Sponsorship Award Winner for the Best B2B Sponsorship
Dell Technologies extends title sponsorship of WGC Match Play
US information technology company Dell Technologies has renewed its title sponsorship of the annual World Golf Championships Match Play event
Tappit to showcase cashless technology at Australian Grand Prix
Cashless payment provider tappit has signed a three-year cashless technology partnership with the Australian Formula One Grand Prix
Zoom lands Manchester City as latest Premier League partner
US software company Zoom Video Communications has agreed a partnership with Manchester City, its second deal with a leading English Premier League football club in the space of a week