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Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle

(Photo by Atsushi Tomura/Getty Images)

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Christian Voigt, vice-president of marketing development at the IOC, told SportBusiness Sponsorship.

In the previous cycle, 2013 to 2016, sponsorship income of about $1bn (€0.9bn) represented about 18 per cent of overall IOC revenue, with the vast majority – 78 per cent – generated from broadcast rights.

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