Tech Conglomerates
Google sponsorship underwrites US broadcast distribution for Fiba Women’s World Cup
Silicon Valley brand to sponsor 2022 Fiba Women’s World Cup
Broadcast sponsorship deal with ESPN agreed in parallel to deal with federation
#FCBayernPulse #HeartbeatFinal – Siemens & Bayern Munich
A pandemic-linked data initiative from Siemens tracked fan heartbeats during Bayern games to showcase the connection between the club and its fans, while raising money to support local businesses.
Anything But Ordinary – Microsoft & the NFL
Running through the 2019-20 season and culminating around Super Bowl LIV in Miami, Microsoft’s multi-channel, 360-degree campaign aimed to show how the Surface tablet helps people be anything but ordinary.
Enabling the 2020 Virtual Open – IBM & the US Tennis Association
After the pandemic forced the 2020 US Open to take place behind closed doors, USTA partner IBM conceived, created and executed a consumer and business-to-business virtual tournament experience in just three months.
Blue Moon – Cisco & Man City
Launched to leverage the restart of the Uefa Champions League in 2020, Manchester City official technology partner Cisco rolled out a campaign promoting its Webex video conferencing brand.
Raise Their Game – IBM & Leatherhead FC
In the 2019-20 season, IBM’s ‘Raise Their Game’ partnership with semi-pro Leatherhead FC sought to demonstrate that its Watson AI technology could improve any team’s performance.