HomeNewsNewsDrinks - Soft DrinksFootballGermany

Dortmund scores sponsorship hat-trick

German Bundesliga football club Borussia Dortmund has agreed new partnerships with banking group Comdirect and IT security specialist ESET, along with extending its deal with beverages manufacturer Coca-Cola.

Comdirect and ESET have both signed on as champion partners, Dortmund’s second-highest sponsorship tier.

The long-term deal with Comdirect will commence with the 2019-20 season, with the firm designated as Dortmund’s official banking partner. The agreement is set to introduce mobile payment services at the club’s home stadium, Signal Iduna Park.

Comdirect will also offer a club-themed ‘BVB’ fan account. The free checking account will include a BVB banking app, a pay-as-you-go bracelet and a Visa card with contactless payment function – all incorporating Dortmund’s black and yellow club colours. In addition, fan experiences will be offered while new customers will receive a bonus of €75 ($84) for opening an account.

The agreement will add to Comdirect’s football portfolio, with the company having partnered with 2.Bundesliga club Hamburger SV in January.

Slovakian firm ESET said it has signed a three-season deal with Dortmund spanning the 2019-20 to 2021-22 campaigns. ESET will receive exposure on advertising boards and CamCarpets at Signal Iduna Park and is planning a variety of activations and initiatives.

Finally, Coca-Cola has agreed a three-season extension to its premium partnership with Dortmund. The deal will now run through to the end of the 2021-22 season with Coca-Cola continuing to supply a range of soft drinks at Signal Iduna Park.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France