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Dortmund scores sponsorship hat-trick

German Bundesliga football club Borussia Dortmund has agreed new partnerships with banking group Comdirect and IT security specialist ESET, along with extending its deal with beverages manufacturer Coca-Cola.

Comdirect and ESET have both signed on as champion partners, Dortmund’s second-highest sponsorship tier.

The long-term deal with Comdirect will commence with the 2019-20 season, with the firm designated as Dortmund’s official banking partner. The agreement is set to introduce mobile payment services at the club’s home stadium, Signal Iduna Park.

Comdirect will also offer a club-themed ‘BVB’ fan account. The free checking account will include a BVB banking app, a pay-as-you-go bracelet and a Visa card with contactless payment function – all incorporating Dortmund’s black and yellow club colours. In addition, fan experiences will be offered while new customers will receive a bonus of €75 ($84) for opening an account.

The agreement will add to Comdirect’s football portfolio, with the company having partnered with 2.Bundesliga club Hamburger SV in January.

Slovakian firm ESET said it has signed a three-season deal with Dortmund spanning the 2019-20 to 2021-22 campaigns. ESET will receive exposure on advertising boards and CamCarpets at Signal Iduna Park and is planning a variety of activations and initiatives.

Finally, Coca-Cola has agreed a three-season extension to its premium partnership with Dortmund. The deal will now run through to the end of the 2021-22 season with Coca-Cola continuing to supply a range of soft drinks at Signal Iduna Park.