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Make Believe Happen – Microsoft & the NFL

Make Believe Happen was a multi-channel, multi-phase campaign that ran the length of the 2018-19 NFL season, pushing Microsoft’s Surface products to a wide audience by showing how star player ambassadors use them in their personal lives.

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Running through the 2019-20 season and culminating around Super Bowl LIV in Miami, Microsoft’s multi-channel, 360-degree campaign aimed to show how the Surface tablet helps people be anything but ordinary.

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