Healthcare Equip. & Supplies
Hagyard on board for Breeders’ Cup
Veterinary group Hagyard Equine Medical Institute has been named as an official partner of the Breeders’ Cup World Championships horseracing event.
Rehband to support German handball body
Sports injury products manufacturer Rehband has struck a deal with the DHB, the governing body of handball in Germany.
Cronulla Sharks sign up new partners
The Australian National Rugby League’s Cronulla Sharks rugby league club has sealed two major new commercial partnerships.
RFEF extends deal with healthcare company
The RFEF, the governing body of football in Spain, has renewed a partnership with healthcare provider Sanitas.
Amgen rides again with Tour of California
US biopharmaceutical company Amgen has renewed its title sponsorship of the Tour of California UCI America Tour cycling race.
Swisse Wellness secures Netball World Cup spot
Health company Swisse Wellness has been confirmed as a team partner of the 2015 Netball World Cup.
Astellas Pharma signs up for latest US rugby showcase
US pharmaceutical company Astellas Pharma has signed on as the title sponsor of the rugby union Test match between the United States and Australia on September 5.
Optum links up with Players Championship
Optum, a division of US health insurance provider UnitedHealthcare, has become a partner of PGA Tour golf event the Players Championship.
Premier League newcomer Bournemouth secures Vitality partnership
Health insurance provider Vitality has entered into a partnership with English football club AFC Bournemouth.
Coppertone partners with cream of US football
Soccer United Marketing, the dedicated marketing arm of the US Soccer national governing body, has reached a multi-year agreement with German health products company Bayer HealthCare to make its Coppertone brand the official suncare partner of US Soccer and the National Women’s Soccer League.
LFP scores Kingdomway and Konami partnerships
Chinese health and nutrition company Kingdomway has secured a sponsorship agreement with the Spanish Football League (LFP).
Abbott adds Boston race to World Marathon Majors deal
US healthcare and pharmaceutical brand Abbott has built on its title sponsorship of the World Marathon Majors by striking a deal to become an official sponsor of the Boston Marathon.
DFB scores extension with pharmacy partner
The German Football Association (DFB) has signed a one-year extension to its partnership with national pharmacy network Linda Apotheken.
Warwickshire sets sights on new season with Scrivens
Birmingham-based hearing and eyecare company Scrivens Opticians & Hearing Care has expanded its shirt sponsorship deal with Warwickshire County Cricket Club for the 2015 English County Championship.
Nuffield Health to make splash with Boat Race
Not-for-profit healthcare provider Nuffield Health has been announced as the official health and wellbeing partner of the 2015 Boat Race.
MLS bags commercial brace with Mondelez and Johnson & Johnson
North American football competition Major League Soccer has agreed multi-year partnerships with multi-national snack foods company Mondelez and the consumer division of Johnson & Johnson.
Novotech strikes German women’s handball partnership
Pharmaceutical contract research organisation Novotech has agreed a deal with the German Handball Federation to become a premium partner of the national women’s team.
New York City FC adds new partners to commercial portfolio
New York City FC has signed up a number of new partners for its debut season in North America’s Major League Soccer.