General Insurance

Insurance company Aviva has today (Wednesday) renewed its naming rights deal for the Aviva Stadium in Dublin, Ireland.

Insurance company ARAG has opted to extend its partnership with the Royal Netherlands Football Association (KNVB).

German financial services company Allianz has agreed a deal to become the official insurance partner of Bundesliga football club VfB Stuttgart.

German Handball Bundesliga club THW Kiel has renewed its partnership with insurance company Provinzial.

The Swiss Volley national governing body has agreed new sponsorship deals with insurance companies Mobiliar and Concordia.

UK-based travel insurance company Staysure has been named as the first title sponsor of golf’s European Senior Tour.

English Premiership rugby union club Saracens has renewed its partnership with German financial services company Allianz, its main sponsor.

French insurance firm Groupama has been named as a co-major sponsor of UCI WorldTour cycling team FDJ.

The Pac-12 US college sports conference has agreed a new sponsorship deal with sunglasses brand Maui Jim and extended a partnership with insurance firm Geico.

Health insurance company Pronova BKK has agreed a sponsorship deal with the German Basketball Federation (DBB).

Research by Sports Sponsorship Insider into the financial services sector has generated rights values to 148 out of 430 recorded financial services sector sponsorship deals, worth €871.8m ($1,033m) per year, at an average deal value of €5.7m per year.

AFL Aussie rules football team the Gold Coast Suns has named travel insurance company Cover-More as a major sponsor of the club.

The Ladies Professional Golf Association has renewed a title sponsorship agreement with financial market company CME Group, while the organisation has also extended a partnership with Cambia Health Solutions and signed a new deal with insurance company XL Catlin.

Sports Sponsorship Insider has published the third ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the financial services sector, from banks and ins…

Health and life insurance company Vitality has signed up as the title sponsor of the 2018 Women’s Hockey World Cup as part of a wide-ranging deal with the England Hockey national governing body.

Insurance company Royal London has renewed its partnership with the England and Wales Cricket Board, through which it will retain title sponsorship rights to men’s and women’s domestic and international one-day cricket.