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Vitality seals title sponsorship of Women’s Hockey World Cup

Health and life insurance company Vitality has signed up as the title sponsor of the 2018 Women’s Hockey World Cup as part of a wide-ranging deal with the England Hockey national governing body.

Vitality branding will feature throughout next year’s event, which takes place at the Lee Valley Hockey and Tennis Centre at the Queen Elizabeth Olympic Park in London from July 21 to August 5.

Aside from this title sponsorship, Vitality will serve as the official wellness partner of England Hockey under a deal that spans both the men’s and women’s national teams.

The firm will also gain access to a range of assets, including stadium television advertising and perimeter board branding at England matches, as well as player appearances and special experiences for its members.

In addition, Vitality will support England Hockey’s ‘Back to Hockey’ grassroots programme.

Neville Koopowitz, chief executive of Vitality, said: “We are excited to be moving into hockey and these sponsorships are a brilliant way to support the continued progress of both the elite and grassroots game while at the same time telling a new audience about Vitality.”