General Insurance
Union Berlin unveils sleeve partnership with ONE
Newly-promoted Bundesliga club Union Berlin has signed a new sleeve partnership with digital property insurance brand ONE
Barmenia extends with Bayer 04 Leverkusen to 2022
Insurance company Barmenia Versicherungen has extended its main and kit sponsorship deal with Bundesliga club Bayer 04 Leverkusen for four more years
Jaguars extend Insurance Office of America deal
Insurance Office of America (IOA) has renewed its sponsorship of the Jacksonville Jaguars NFL American football franchise.
The new deal will run for three years
Real Sociedad scores major naming rights deal with Reale Seguros
LaLiga club Real Sociedad has signed a major naming rights deal with Italian insurance brand Reale Seguros
Gjensidige grabs title rights to Danish women’s football league
Danish insurance brand Gjensidige Forsikring has signed as the new title sponsor of the Danish women's football league from 2019-20
AIA, Tottenham Hotspur extend principal partner deal
Premier League club Tottenham Hotspur has extended its principal partner deal with pan-Asian life insurance brand AIA
NFL’s Chiefs partner up with GEHA
NFL franchise the Kansas City Chiefs have agreed a new multi-year partnership with the Government Employees Health Association
Allstate begins US Soccer partnership by sponsoring USWNT Victory Tour
The United States Soccer Federation has announced a multiyear relationship with Illinois-based insurance firm Allstate, which is headlined by a presenting sponsorship of the US women's national team's…
AOK Nordost expands Hertha Berlin partnership
German Bundesliga football club Hertha Berlin has expanded its partnership with health insurance company AOK Nordost
PSG builds on China commitment with Ping An deal
French Ligue 1 club Paris Saint-Germain has signed a new partnership with Ping An, China's biggest insurance brand
AG2R La Mondiale extends title sponsorship of UCI WorldTour team
French financial services company AG2R La Mondiale has extended its status as one of the longest-serving sponsors in the professional cycling peloton by renewing title sponsorship of the eponymous UCI…
Symetra becomes inaugural founding partner of Seattle NHL team
Symetra Life Insurance has been named the inaugural founding partner and sponsor of Seattle’s expansion National Hockey League franchise.
Allianz signs title deal with World Para Swimming Championships
Insurance group Allianz has raised its profile in Paralympic sport by signing as title sponsor of the London 2019 World Para Swimming Championships
Big3 adds State Farm to sponsorship portfolio
The Big3 basketball league has gained another sponsorship boost ahead of its third season this summer by naming insurance company State Farm as its exclusive official insurer
Nationwide to end Hendrick Motorsports sponsorship in fresh blow for Nascar
Nascar's commercial exodus shows no sign of stopping with Nationwide Insurance announcing it will no longer sponsor Hendrick Motorsports following the conclusion of the 2019 season.
Fortaleza closes shirt sleeve deal with Bidu
Campeonato Brasileiro Série A club Fortaleza has signed a new shirt sleeve partnership with insurance provider and price comparison brand Bidu.
German Athletics Association signs WGV as main sponsor
Insurance company Württembergische Gemeinde-Versicherung has agreed a three-year deal to become the new main sponsor of the German Athletics Association (DLV).
Philadelphia Union signs partnership with NJM Insurance Group
The Philadelphia Union has entered into a two-year partnership with NJM Insurance Group, which will become the official automotive insurance partner of the Major League Soccer team