General Insurance
BMO returns to Toronto FC as main sponsor
Canadian financial services group BMO has signed a one-year deal to return as the main shirt sponsor of Major League Soccer franchise Toronto FC.
Assurance expands Chicago Cubs partnership
US insurance brokerage Assurance has opted to expand its partnership with MLB baseball franchise the Chicago Cubs.
Alba Berlin nets insurance partner
German Basketball Bundesliga team Alba Berlin has reached a deal to make life insurance company LV 1871 an official sponsor.
US Assure expands relationship with Jaguars
Florida-based commercial insurance company US Assure has extended and expanded a partnership with the Jacksonville Jaguars NFL American football franchise.
Great Eastern Life stays on-side with S.League
Life insurance company Great Eastern Life has signed a two-year extension to its co-title sponsorship agreement with Singapore’s top football division, the S.League.
DOSB secures top-tier partnership with Zurich
Swiss insurance company Zurich has signed an expanded multi-year partnership with the German Olympic Sports Confederation (DOSB).
Vitality bolsters rugby portfolio with RFU partnership
Health insurance provider Vitality has announced a partnership with the Rugby Football Union, governing body of the sport in England.
Patriots secure naming rights partner for new facility
US insurance company Cross Insurance has acquired the naming rights to a new hospitality facility at Gillette Stadium, the home of NFL American football franchise and Super Bowl XLIX champion the New England Patriots.
NN Group: Investing in running events
Global insurance and investment management company NN Group aims to sponsor major international running events or create brand-owned running events in seven key markets over the next two years.
Colombian Football Federation extends with Allianz, brings in Coca-Cola
The Colombian Football Federation (FCF) has sealed a renewed agreement with official insurer Allianz and has brought in soft drinks giant Coca-Cola as an official sponsor.
Palmeiras doubles up on shirt sponsors with Prevent Senior
Campeonato Brasileiro Série A football team Palmeiras has continued its sponsorship drive by signing up insurance group Prevent Senior as an additional shirt sponsor.
Force India confirms Inter partnership
Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.
Allianz formalises partnership with German Golf Association
German financial services company Allianz has reached an agreement to become an official partner of the German Golf Association (DGV).
TVM: Moving away from exposure-based strategy
Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.
New partner gives Hamburg a healthy outlook
German Bundesliga football club Hamburg SV has agreed a three-year deal to make health insurance provider Hanseatische Krankenkasse (HEK) its new health partner.
Generali Group returns as Kitzbühel tennis event title sponsor
Insurance company Generali Group Austria has returned as the main and title sponsor of the 2015 edition of the country’s ATP World Tour men’s tennis tournament in Kitzbühel.
NN Group signs up for Rotterdam Marathon
Insurance and asset management firm NN Group has reached a three-year agreement to become the new title sponsor of the Rotterdam Marathon.
Gwangju Universiade recruits insurance partner
Hyundai Marine and Fire Insurance has signed up as a sponsor of the 2015 Gwangju Universiade in South Korea.