General Insurance
Willis Towers Watson brokers extension with Juventus
Insurance broker Willis Towers Watson has signed a four-year extension to its partnership with Italian Serie A football club Juventus.
South Africa’s Titans sign new title sponsor
Leading South African cricket franchise the Titans has announced Multiply, a subsidiary of the MMI Holdings financial services group, as its new title sponsor.
BBL club follows s.Oliver deal with jersey sponsorship renewal
German Basketball Bundesliga team s.Oliver Würzburg has extended its jersey sponsorship deal with financial services company BVUK Gruppe.
AG2R La Mondiale extends backing of WorldTour cycling team
French insurance group AG2R La Mondiale has signed a two-year extension to its sponsorship agreement with its self-titled UCI WorldTour cycling team.
Allianz partners Handball Bundesliga club
German financial services company Allianz has entered into a partnership with SC DHfk Leipzig, which plays in the country’s top-tier Handball Bundesliga competition.
MS Amlin: Focus on Formula E, some local platforms retained
Insurance group MS Amlin will continue to have a presence in rugby union among other sports despite its five-year commitment to the title sponsorship of the Andretti Autosport Formula E team, from 2015-16 to 2019-20.
MS Amlin rolls on Andretti Autosport Formula E contract
There will be no material change to UK insurance group Amlin’s five-year Formula E team title contract with Andretti Autosport team next season, despite the brand’s acquisition by Japanese insurer Mitsui Sumitomo Insurance (MSI) mid-way through the 2015-16 Formula E season.
Swiss Cup scores new title sponsor
Insurance group Helvetia has been named the new presenting partner of the Swiss Cup domestic football tournament.
MLS expansion franchise secures shirt sponsor for debut season
Major League Soccer expansion franchise Atlanta United has named insurance company American Family as its first-ever shirt sponsor.
France’s National Rugby League extends with long-term partner
Insurance company GMF has renewed its partnership with the Ligue Nationale de Rugby governing body, which operates rugby union’s Top 14 club competition in France.
Prudential maintains backing of WTA’s Hong Kong Open
Financial services company Prudential has extended its title sponsorship of Women’s Tennis Association (WTA) Tour event the Hong Kong Open.
J.League renews with sponsors
The J.League, the top division of Japanese club football, has extended its sponsorship deals with the Yamazaki Biscuit Company confectionery group and insurance company Meiji Yasuda.
Caribbean Premier League holds on to Guardian Group deal
Financial services and insurance company Guardian Group has extended its partnership with the Caribbean Premier League Twenty20 cricket tournament.
Manulife back with LPGA, but set to review next year
Financial services brand Manulife will take a “severe look” at its title sponsor agreement with the LPGA’s Manulife Classic in 2017 after invoking its final extension clause.
Rugby Canada renews with Sun Life ahead of Rio qualifying event
Financial services company Sun Life has renewed its partnership with the Rugby Canada national governing body.
Esurance strikes MiLB deal to complement MLB partnership
Automotive and motorcycle insurance company Esurance has entered into a multi-year partnership with North America’s Minor League Baseball.
Bayer Leverkusen secures new shirt sponsor
German insurance company Barmenia Versicherungen has agreed a deal to become the new main sponsor of the country’s Bundesliga football club Bayer Leverkusen.
Manulife extends backing of Canadian LPGA Tour event
Canadian headquartered financial services company Manulife has extended its title sponsorship agreement with the LPGA Classic women’s golf tournament.