General Insurance
S.League brokers extension with title sponsor
Life insurance company Great Eastern has renewed an agreement with the Football Association of Singapore to serve as a co-title sponsor of the top-tier S.League club competition.
Drone Racing League seals landmark Allianz partnership
German financial services company Allianz has entered into a multi-year global partnership with the Drone Racing League.
Bennetts remains in the saddle with Isle of Man TT
Motorcycle insurance specialist Bennetts has renewed sponsorship deals with the Isle of Man TT and Classic TT motorcycling events.
Manchester City, NYCFC team up with insurance group
Insurance group Hyperion has entered into partnerships with English Premier League football club Manchester City and Major League Soccer franchise New York City FC.
Mapfre returns to tackle Volvo Ocean Race
Spanish insurance group Mapfre has furthered its backing of the Volvo Ocean Race by returning to become the main sponsor of a team for the sailing event’s 2017-18 edition.
NFL seals extension with Nationwide
Insurance and financial services firm Nationwide has renewed its partnership with the NFL American football league.
Athletics New Zealand teams up with Aon
Global insurance group Aon has agreed a sponsorship deal with the Athletics New Zealand national governing body.
Handball Bundesliga champion renews with shirt sponsor
German Handball Bundesliga team Rhein-Neckar Löwen has extended its shirt sponsorship agreement with insurance group BGV / Badische Versicherungen.
Aviva links up with Canadian NHL franchises
Insurance company Aviva has secured partnerships with Canada-based NHL ice hockey teams, the Toronto Maple Leafs and Toronto Raptors.
MetLife takes naming rights to Japanese ballpark
Insurance company MetLife has agreed a deal with the Seibu Lions to take on naming rights to the Japanese Professional Baseball League team’s home ballpark.
Great Run Series lands new title sponsor
Health insurance company Simplyhealth has signed up as the title sponsor of UK long-distance running property the Great Run Series.
Sonnet seeks to build brand awareness with NHL partnership
Canadian insurance company Sonnet has agreed a multi-year partnership covering its home country with ice hockey league the NHL.
Allianz extends British Paralympic backing through to Tokyo 2020
The British Paralympic Association has extended its partnership with the UK division of German financial services company Allianz.
JLT sponsors AFL’s pre-season series
Insurance provider JLT has been named as the new title sponsor of the AFL Aussie rules football league’s pre-season competition.
Timberwolves sign up partners for arena development
The Minnesota Timberwolves NBA basketball franchise has signed up five founding partners to support a renovation project at its Target Center home arena.
Toshiba makes AEG arena deals in three markets
Japanese conglomerate Toshiba will pay millions of dollars to venue owner and operator Anschutz Entertainment Group (AEG) for marketing rights and preferred supplier status with three major sports and entertainment arenas in the US, UK and Germany.
German firms sign up for Worlds ahead of ITTF revamp
Main sponsors of the German Table Tennis Federation (DTTB) have taken two of the prime positions at next year’s 2017 World Championships in Düsseldorf. T
Geelong Cats sign wide-ranging partnership with GMHBA
AFL Aussie rules football team the Geelong Cats has entered into a multi-faceted partnership with local health insurance provider GMHBA.