Insurance group Hyperion has entered into partnerships with English Premier League football club Manchester City and Major League Soccer franchise New York City FC.
Employee-owned Hyperion will serve as an official regional partner of Manchester City in the UK and the United Arab Emirates, and as an official regional partner of NYCFC. The lengths of the deals were not disclosed.
Both clubs are owned by City Football Group, which also operates Australian A-League team Melbourne City FC and Japanese J-League outfit Yokohama F. Marinos.
Hyperion chief executive David Howden said: “The sports and entertainment market is an important, and growing, focus for us across the group. To be appointed as a partner by a globally recognised sports brand is a fantastic endorsement of our expertise; I am excited to work with the two clubs to explore the great opportunities this partnership will deliver.”