Food & Drink
Inter Milan adds Jiuxian to commercial basket
Chinese online alcoholic beverage retailer Jiuxian has secured a regional partnership with Italian Serie A football team Inter Milan.
Bayern Munich taps into Chinese market with Evergrande Spring
German Bundesliga champion Bayern Munich has signed a regional sponsorship agreement with Chinese mineral water brand Evergrande Spring.
Maker’s Mark enters Breeders’ Cup partnership
Bourbon brand Maker’s Mark has reached a sponsorship agreement with US horseracing event the Breeders’ Cup.
Winamax continues Ligue 1 expansion with Nantes
Online poker operator Winamax has made its latest commercial move into the French Ligue 1 football division through a deal with FC Nantes.
NFL’s Vikings toast extension with MillerCoors
US-based brewery MillerCoors has opted to extend its sponsorship deal with NFL American football franchise the Minnesota Vikings.
America’s Cup toasts Champagne partner
Moët & Chandon has been unveiled as the official Champagne of the 2017 America’s Cup.
Coco Joy completes set of City Football Group partners
Coconut-based beverages producer Coco Joy, a brand owned by the FAL Food and Beverages Group, has entered into a global partnership with the City Football Group.
Barilla Group to support Italy’s basketball teams
Italian food producer Barilla Group has sealed a main sponsorship deal to support Italy's national basketball teams.
Gosling’s links up with America’s Cup
Gosling’s has been unveiled as the official rum and ginger beer of the 2017 America’s Cup sailing event.
William Hill adds to PGA Tour’s commercial bouquet
Golf’s PGA Tour has agreed a three-and-a-half year partnership with William Hill Estate Winery.
Bayern Munich toasts Paulaner extension
Brewery Paulaner has signed a long-term extension to its premium sponsorship of German Bundesliga champion Bayern Munich.
San Miguel to sponsor LFP’s World Challenge
Spanish brewing company Mahou-San Miguel is to become an official sponsor of the Spanish Football League’s (LFP) World Challenge club friendly competition.
SEA Games success brings new partner for Singapore Swimming Association
The Singapore Swimming Association has agreed a three-year sponsorship deal with sports beverage brand 100Plus on the back of home success at last month’s Southeast Asian Games.
Revenue rise for International Champions Cup
Sponsorship revenue for the International Champions Cup pre-season friendly football tournament is on the rise as a consequence of the expansion of the tournament.
Roma quenches its commercial thirst with Fiuggi tie-up
Italian Serie A football club AS Roma has agreed a three-year partnership with water brand Fiuggi.
Rugby World Cup toasts spirits partner
Scotland-based spirits and drinks company William Grant & Sons has agreed to become an official provider of the 2015 Rugby World Cup.
LTA toasts extended deal with Champagne partner
Champagne brand Moët & Chandon has extended its partnership with the Lawn Tennis Association, the governing body of tennis in the UK.
Euroleague boosts sponsorship income with renewals
Euroleague Basketball has announced that its sponsorship income will increase by an additional 15 per cent in the 2015-16 season after three sponsors opted to extend deals with European club competition.