Rugby World Cup toasts spirits partner

Scotland-based spirits and drinks company William Grant & Sons has agreed to become an official provider of the 2015 Rugby World Cup.

William Grant will be the official spirits and champagne, tournament provider for the national team tournament hosted by England.

The deal grants the company pouring rights at all World Cup venues for its portfolio of brands, which include Piper-Heidsieck, Glenfiddich, Hendrick’s, Sailor Jerry and Zubrowka.

Rugby World Cup has appointed Heineken, Land Rover, Société Générale, DHL, Emirates and MasterCard as worldwide partners; Coca-Cola, Canon and Toshiba as official sponsors; Gilbert as official ball supplier, Canterbury of New Zealand as official sportswear supplier; Clifford Chance as official law firm; EY as official business advisor; Dove Men+Care as official male grooming supplier; Duracell as official battery provider and ESP as master licensee.

The tournament runs from September 18 to October 31.