Roma quenches its commercial thirst with Fiuggi tie-up

Italian Serie A football club AS Roma has agreed a three-year partnership with water brand Fiuggi.

The agreement, which will run from the 2015-16 to 2017-18 seasons, grants Fiuggi branding presence throughout Roma’s Stadio Olimpico home and its Trigoria training ground, while the first team will also drink Fiuggi water during games and training sessions.

The agreement provides for the implementation of a co-branded Fiuggi-Roma product.

Fiuggi is a municipality in the province of Frosinone in the region of Lazio and is famous for the water which flows from its natural springs and mountains.