Food & Drink

Isotonic drinks brand iPro Sport has entered into a partnership with the England Netball national governing body.

The Heineken brewery has extended its long-running partnership with English Premier League football club Manchester City.

Campeonato Brasileiro Serie A football club São Paulo has agreed a shirt sponsorship deal with food products manufacturer Urbano.

French cognac brand Hennessy has opted to conclude its long-running deal with the Gold Cup annual UK horse-racing event amidst reports of a replacement partner stepping in.

German Bundesliga football club Werder Bremen has extended its shirt sponsorship deal with poultry producer Wiesenhof.

Drinks brand Monster Energy has been unveiled as the new title sponsor of the premier series of North American stock car-racing championship Nascar.

Mars-owned chocolate bar brand Snickers will serve as the exclusive presenting partner of next year’s WrestleMania event after extending its partnership with the WWE wrestling organisation.

Uncertainty over the future venue for the ATP World Tour Finals, the season-ending men’s tennis tournament currently hosted in London, opened the door to late-signing brands for this year’s tournament tha…

Mars-owned chocolate brand Snickers is the first new company to join esports’ ELeague for the competition’s second season, but ELeague is now keen to diversify its portfolio.

Westerhall Rums has agreed a deal to sponsor Isle of Wight sailing regatta Cowes Week.

Nestlé has entered into a global partnership with Spanish LaLiga football club Barcelona in a deal that marks the snack food and beverage producer’s first with a sports team.

French wine brand Mouton Cadet has agreed a deal to sponsor the 2017 edition of the America’s Cup sailing event.

Confectionary products manufacturer Rakhat JSC and information security software developer Dr. Web have signed on as the latest sponsors of the 2017 winter Universiade multi-sport event, which will be held in Almaty, Kazakhstan.

UK alcoholic ginger beer brand Crabbie’s has agreed a deal to become the away shirt sponsor of English Super League rugby league club St Helens.

Ice cream brand Häagen-Dazs has agreed a deal to sponsor the 2017 edition of the Australian Open grand slam tennis tournament.

Italian coffee brand Segafredo Zanetti has extended its co-title sponsorship agreement with UCI WorldTour cycling team Trek-Segafredo by a further two years.