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Cowes Week pours Westerhall partnership

Westerhall Rums has agreed a deal to sponsor Isle of Wight sailing regatta Cowes Week.

The Grenadian brand will serve as the official rum of the event. The length of the agreement was not disclosed, but the partnership will at least cover the 2017 Cowes Week, which takes place from July 29 to August 5.

Westerhall will support Cowes Week’s various social events, while its products will be available to sample. Westerhall rums will also be sold at venues throughout the town.