Manchester City renews Heineken deal

The Heineken brewery has extended its long-running partnership with English Premier League football club Manchester City.

Although terms of the deal were not disclosed, it was confirmed that Heineken will continue to serve as the official UK beer partner of the club.

The brewery will also retain pouring rights at the club’s Etihad Stadium for its primary Heineken brand, as well as Foster’s, Strongbow, Bulmers, Amstel and John Smith’s. The rights will cover City home matches, as well other events at the venue.

The renewal extends Heineken’s support of the club to more than 20 years.