Food & Drink

Dutch brewing company Heineken has strengthened its long-running partnership with World Rugby after agreeing a deal to sponsor the 2019 World Cup, which will be staged in Japan.

Drinks company Constellation Brands has entered into a partnership with the Confederation of North, Central America and Caribbean Association Football (Concacaf), through which its Modelo beer brand will sponsor a host of the body’s properties.

The Netball Australia national governing body has agreed a sponsorship deal with Aussie Apples.

LaLiga, which operates the top two divisions of Spanish football, has renewed its partnership with beer brand Mahou Cinco Estrellas.

Premium beer group Heineken has extended its partnership with Uefa’s elite club competitions, through its Heineken and Amstel brands, in what is understood to be a record sponsorship fee for European football’s governing body.

Papua New Guinea-based beer producer SP Brewery has agreed a deal to sponsor the 2017 Rugby League World Cup, which its home country will host alongside Australia and New Zealand.

Schwenninger Wild Wings, which competes in the Deutsche Eishockey Liga, the top division of ice hockey in Germany, has renewed its partnership with the Fürstenberg brewery.

The development competition of the NBA North American basketball league, the D-League, has signed a title-sponsorship deal with PepsiCo-owned isotonic drinks brand Gatorade.

NFL American football team the Kansas City Chiefs has renewed its partnership with soft drinks giant Coca-Cola.

Campeonato Brasileiro Serie A football club América-MG has agreed a shirt sponsorship deal with dairy products manufacturer Cemil.

AFL Aussie rules football team the Brisbane Lions has entered into a partnership with local beer brand XXXX.

Major League Baseball franchise the Kansas City Royals has extended partnerships with US-based brewery MillerCoors and the Boulevard Brewing Company.

Dutch brewing company Heineken has agreed a deal to partner the International Association of Athletics Federations’ (IAAF) World Championships and the World Para Athletics Championships, which will take place in London this summer.

Dutch brewing company Heineken has extended its sponsorship of the Uefa Champions League and Europa League European club football competitions.

English wine brand Chapel Down Winery beat off challenges from a domestic rival and major champagne houses to become Official Wine Partner to the Oxford & Cambridge Boat Race, the annual match-up between men’s and women’s rowing crews from Britain’s two most prestigious universities.

North American basketball league the NBA has entered into a multi-year partnership with Tennessee whiskey brand Jack Daniel’s.