Food & Drink

English Premier League football club Liverpool has entered into a partnership with bottled water provider Tibet Water Resources.

Dairy products manufacturer Müller has extended its partnership with the British Athletics governing body until the end of 2019.

English Premier League football club Huddersfield Town has agreed a new partnership with UK private aviation company Multiflight and extended deals with physical security solutions provider Burton Safes and independent water supplier Shepley Spring.

Danone-owned mineral water brand Evian has extended its partnership with the All England Lawn Tennis Club (AELTC) to remain the official bottled water supplier to the Wimbledon Championships.

Austrian Bundesliga football club Red Bull Salzburg is to trial a new shirt sponsorship model as part of an expanded deal with existing partner, fruit juice producer Rauch Fruchtsäfte.

Football’s Greek Superleague has signed new sponsorship deals with bottled water brand Souroti and the Makedonia Pallas hotel.

Soft drinks giant Coca-Cola has extended its long-running partnership with the Detroit Red Wings ahead of the NHL ice hockey team’s move to Little Caesars Arena.

Thai beverage brand Chang has been named as the lead sponsor of this year’s Air Race 1 World Cup.

US sports broadcaster ESPN has unveiled the list of sponsors for this year’s edition of the summer X Games action sports event, which will take place from July 13-16 at the US Bank Stadium in Minneapolis, Minnesota.

Mexican lager brand Corona Extra has agreed a long-term sponsorship deal with the University of Texas in the US.

Alcoholic ginger beer brand Crabbie’s has extended its sponsorship deal with Scottish Rugby, the country’s governing body of rugby union.

The French Football Federation has entered into a partnership with confectionary company Carambar&Co.

Sports drinks brand BodyArmor has entered into a partnership with the Confederation of North, Central America and Caribbean Association Football (Concacaf), through which it will sponsor the body’s upcoming Gold Cup national team tournament.

Italian coffee company Lavazza has agreed a three-year extension to its partnership with the Wimbledon tennis championships

Online photo service Pixum and mineral water brand Hella have expanded their partnerships with the German Handball Federation (DHB) to take in Germany’s staging of the women’s and men’s World Championships in 2017 and 2019, respectively.

Consumer electronics manufacturer LG and soft drinks giant Coca-Cola have signed up as the first official international supporters of the 2017 Asian Indoor and Martial Arts Games in Ashgabat, Turkmenistan.