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Scottish Rugby extends with Crabbie’s

Alcoholic ginger beer brand Crabbie’s has extended its sponsorship deal with Scottish Rugby, the country’s governing body of rugby union.

The renewed agreement will run for two years, from the 2017-18 season until 2018-19.

Crabbie’s will continue to serve as an as official partner of Scottish Rugby, as well as the country’s two Pro12 clubs, Edinburgh Rugby and Glasgow Warriors.

The company will also retain pourage rights at Murrayfield Stadium, Scotland’s national rugby stadium, as well as Edinburgh Rugby’s Myreside Stadium and the Warriors’ Scotstoun Stadium.

The deal includes a branding presence inside each of the venues, while the company will host a series of sampling and hospitality events.

In addition, the extended deal includes sponsorship of all Scottish Rugby match officials, who will now carry the Crabbie’s logo on their match jerseys.

Michelle Chadwick, senior marketing controller at Crabbie’s, said: “We are very proud of our Scottish heritage and after a hugely successful season in Scottish Rugby it was an obvious development to grow our partnership together. Crabbie’s is committed to grassroots rugby and is looking forward to another great season ahead.”