Evian extends partnership with Wimbledon

Danone-owned mineral water brand Evian has extended its partnership with the All England Lawn Tennis Club (AELTC) to remain the official bottled water supplier to the Wimbledon Championships.


The deal will run for at least another five years until 2022. Evian has been a Wimbledon partner since 2008.


The extension comes following the conclusion of this year’s edition of the grand slam tournament last weekend, with Roger Federer and Garbiñe Muguruza picking up the men’s and women’s titles, respectively.


Bryan Martins, marketing director at Danone Waters UK & Ireland, said: “Our association with tennis is central to our long-term brand strategy and our partnership with The Championships is integral to this.


“Both Evian and Wimbledon are iconic brands with strong personalities. We believe that our relationship has been so successful for the past nine years because we work very hard to develop campaigns that strike the right balance between both: celebrating Wimbledon’s traditions but looking at them through our live young lens.


“Our Wimblewatch programme is a great example of this, bringing behind-the-scenes content to Wimbledon fans through social media. We’re now looking forward to developing ways of taking the Evian/Wimbledon experience to the next level every year.”