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NFL’s Redskins bring in PepsiCo to replace Coca-Cola

NFL American football franchise the Washington Redskins has entered into a partnership with US multinational food and beverage corporation PepsiCo.

Although the length of the agreement was not disclosed, the Redskins said that the deal will be a ‘long-term’ partnership.

PepsiCo will serve as the official and exclusive non-alcoholic beverage and snack provider for the team and its FedEx Field home stadium.

The company will also have exclusive marketing rights to the Redskins, including various mobile, television and digital assets, in-stadium signage and local media and retail promotional opportunities.

PepsiCo will also serve as the presenting sponsor of the Redskins’ 2017 season, while both the Pepsi and Tostitos brands will release limited-edition, Redskins-themed packaging to mark the new agreement.

The deal will signal the end of an existing partnership the Redskins had in place with PepsiCo’s main market rival, Coca-Cola.

Speaking to WTOP, Terry Bateman, executive vice-president of the Redskins, said: “We’ve been with Coke for many, many years, and we began to have conversations with Pepsi as the Coke contract came up for renewal.

“We already have a long relationship with the Frito side of the PepsiCo organisation, and Pepsi had indicated to us that when the contract came up for renewal they’d love to have the opportunity to talk to us and potentially bid on it.”

Redskins tight end Jordan Reed holds an endorsement deal with PepsiCo.