Food & Drink

Scottish craft beer company BrewDog has entered into a partnership with the Tough Mudder obstacle course series.

Premium mixer drinks company Fever-Tree has been unveiled as the new title sponsor of the Queen’s Club Championships men’s tennis event.

The Portuguese Football Federation (FPF) has entered into a partnership with Chinese drinks producer Hangzhou Wahaha Group.

US brewery Anheuser-Busch has agreed a new partnership with Nascar, marking its return to the North American stock car-racing series following an 11-year absence.

Soft drinks manufacturer Dr Pepper Snapple Group has agreed a five-year deal to become the official beverage partner of Major League Baseball team the Oakland Athletics.

Drinks brand Monster Energy has extended its partnership with DreamHack, an organisation that runs a series of professional esports events.

US wrestling organisation WWE has extended its sponsorship deal with Mars-owned chocolate bar brand Snickers.

Chinese energy drink manufacturer Eastroc Super Drink has agreed a deal to sponsor the Chinese Super League, the top tier of club football in the country.

Dairy products manufacturer Müller and convenience store chain Spar have signed on as national partners of the International Association of Athletics Federations’ (IAAF) World Indoor Championships, which get underway today (Thursday) in Birmingham, England.

US beer brand Budweiser has extended and expanded its partnership with the English Football Association, through which it will now serve as the official beer partner of the men’s national team.

SA Rugby, the governing body of rugby union in South Africa, has named beer brand Castle Free as the new headline sponsor of its sevens teams.

International rugby union club competition the Pro14 has agreed a sponsorship deal with health food products manufacturer Freshly Chopped for its upcoming Final Series.

Cereal company Post Consumer Brands has agreed a sponsorship deal with North America’s Major League Soccer.

Miller Brewing has extended its partnership with the Milwaukee Bucks under a deal that will incorporate the NBA basketball team’s new arena.

US cigarette and tobacco company Philip Morris International has pledged to work with Ferrari to promote smoke-free products after confirming an extension of its long-running partnership with the Formula One motor-racing team.

Peters Ice Cream has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which takes place in Australia’s Gold Coast region.