Tough Mudder signs up BrewDog as beer partner

Scottish craft beer company BrewDog has entered into a partnership with the Tough Mudder obstacle course series.

Terms of the deal were not disclosed, but it was confirmed that BrewDog will serve as the official beer partner for the 2018 Tough Mudder UK event season.

Competitors that complete any of the Tough Mudder full, half or new 5K events will receive a free BrewDog Punk IPA beer. Finishers can claim their drink at any BrewDog bar in the UK.

In addition, Tough Mudder will offer exclusive event discounts for BrewDog customers.

Matt Riches, commercial director for Europe, the Middle East and Africa at Tough Mudder, said: “2018 is set to be another groundbreaking year in the world of Tough Mudder and we are confident that our expanding offering makes us a unique partner proposition to exciting companies like BrewDog who want to collaborate to reach new audiences and grow.”