Financial Services
Top German handball team extends sponsorship
German Bundesliga top-tier handball club SG Flensburg-Handewitt has extended its sponsorship deal with Danish financial services company Sparinvest.
Aegon aces LTA partnership extension
Aegon UK has agreed a four-year extension to its deal with the Lawn Tennis Association to continue serving as the governing body’s lead partner of British tennis until 2017.
BBVA extends Liga backing
Banking group BBVA has struck a deal to extend its title sponsorship of the Spanish Liga, the top division of football in the country.
Nationwide Insurance touches down with Dallas Cowboys
Nationwide Insurance has agreed a new sponsorship deal with the Dallas Cowboys in a partnership that will begin with the sponsorship of the National Football League (NFL) side’s pre-season game against the Cincinnati Bengals on August 24.
United gains commercial credit with Mexican partnership
Manchester United has signed a four-year sponsorship deal, from 2013-14 to 2016-17, with Mexican banking group INVEX.
Newcastle set for Cisse talks over sponsor issue
Newcastle United will hold talks with striker Papiss Cisse after he insisted he would not wear the team’s shirt carrying the branding of money lender Wonga, according to the Shields Gazette newspaper.
EXCLUSIVE: IPC set to double global partner programme
The International Paralympic Committee is looking to double its number of global sponsors.
Dynamo Kyiv banks new main partner
Ukrainian football club Dynamo Kyiv has agreed a three-year shirt sponsorship deal with Nadra Bank, from 2013-14 to 2015-16.
Bolton Wanderers drop QuickQuid sponsor plans after negative response
English Championship football club Bolton Wanderers has pulled out of a potential sponsorship deal with pay-day loans company QuickQuid after a negative response from fans and politicians.
Canterbury Rugby Football Union secures SBS Bank sponsorship
The Canterbury Rugby Football Union (CRFU) has announced that SBS Bank is to become its new principal sponsor for ITM Cup and Canterbury Sevens representative teams.
PSG banks QNB extension
Qatar National Bank has agreed a three-year extension to its sponsorship deal with Paris Saint-Germain, granting the company branding space on the football club's shirt.
Virgin Money: interview with Andrew Nicholson, head of sponsorship marketing at Virgin Money
Andrew Nicholson, head of sponsorship marketing at Virgin Money
Cronulla Sharks snap up kit sponsorship deals
Australian National Rugby League team Cronulla Sharks has completed two separate kit sponsorship deals with One Solutions and Pain Away.
Nib moves to extend dual Newcastle deals
Nib Health Funds has agreed a deal with the Newcastle Knights and Newcastle Jets to extend its dual sponsorship of the two clubs for the next 12 months.
Virgin Money takes centre stage in five-year transfer of London Marathon title rights
Virgin Money will pay £4m (€4.7m/$6.1m) per year over five years, 2013 to 2017, for the London Marathon title sponsorship rights, an uplift of 17.6 per cent on the previous £3.4m-per-year deal made by Virgin Enterprises in 2008.
Threadneedle banks World Triathlon Grand Final deal
Threadneedle Investments has agreed to a partnership with the 2013 World Triathlon Grand Final, which takes place in London in September.
Munster Rugby confirms Bank of Ireland sponsorship
Bank of Ireland is to return to its role as the main sponsor of Munster Rugby after the club confirmed the signing of a five-year deal with the bank.
CFE Federal Credit Union banks UCF Arena naming rights
CFE Federal Credit Union has expanded its relationship with the University of Central Florida by securing the naming rights to its UCF Arena in a seven-year deal.