Financial Services

Horse Racing

Qatari private investment company QIPCO Holdings has increased its presence in British horse racing through a wide-ranging five-year deal to become the first ever official partner of Royal Ascot.

Tennis

State-owned Dutch bank ABN Amro has reached a deal with the Ahoy Rotterdam venue to extend its title sponsorship of the ATP World Tour World Tennis Tournament.

Bowls

Specialist annuity provider Just Retirement’s three-year title sponsorship of the World Indoor Bowls Championship is part of a “choosy” but progressive sports strategy, Andy Humphreys, marketing director of Just Retirement, told Sports Sponsorship Insider.

Handball

German handball Bundesliga club Fuchse Berlin has signed a two-year deal to make insurance company Axel Lange a premium partner.

Golf

CME Group, owner of the world’s largest futures exchange, will be the title sponsor of the Ladies Professional Golf Association’s first ever points race, which is set to launch for the 2014 season.

Football

Life and health insurance group Macir Vie has renewed its sponsorship agreement with the Algerian Football Federation (FAF).

Sailing

Financial services firm J.P. Morgan Asset Management has extended its title sponsorship of the Isle of Wight’s Round the Island Race sailing event for two years, up to and including 2016.

Football

UAE banking group Abu Dhabi Islamic Bank has signed a three-year extension of its sponsorship of the Arabian Gulf League football competition.

Multi-sport

QBE Insurance has sealed a five-year naming rights deal for rugby and football venue North Harbour Stadium, which is located in Auckland, New Zealand.

Basketball

US mutual life insurance company New York Life has entered into a commercial agreement with Brooklyn Nets and the NBA basketball franchise’s Barclays Center home.

Motorsport

The sponsorship work of bike insurance company Bennetts is driven by their decision to move from an insurance provider to a biking brand, Hannah Squirrell, marketing and e-commerce director of Bennetts, told Sports Sponsorship Insider.

Sailing

Sports Sponsorship Insider spoke to Chantelle Johnson, global head of marketing for the foreign exchange trading brand Alpari UK about Alpari's global sponsorship strategy.

Cricket

The West Indies Cricket Board has announced Caribbean insurance group Nagico as the new title sponsor for its Regional Super50 limited-overs tournament under a three-year deal.

Badminton

The Badminton World Federation has agreed a four-year title sponsorship deal for its World Superseries event with global insurance company MetLife.

Cricket

English county cricket club Hampshire has announced a five-year extension to its stadium naming rights deal with insurance group Ageas UK.

Cycling

Russian online bank Tinkoff Credit Systems is expected to become lead partner of the newly-named Tinkoff-Saxo cycling team in a three-year deal, from 2014 to 2016, following the acquisition of the team this month by the bank’s majority shareholder Oleg Tinkov.

Golf

PC Financial, the banking service of the Loblaw Companies group, has secured the title sponsorship for the PGA Tour Canada’s new golf tournament at Point Grey Golf and Country Club in Vancouver.

Athletics

German banking group Deutsche Kreditbank (DKB) has extended its sponsorship of the German Athletics Federation (DLV) until 2018.