Financial Services

Irish commercial bank AIB has expanded an existing deal with the Gaelic Athletic Association (GAA) to include sponsorship of the organisation’s All-Ireland Senior Football Championships club Gaelic football tournament.

Online trading and investment bank, Saxo Bank, has extended its partnership with the Lotus Formula One team for another year, rising in value if it takes up additional on-car branding options at the Monaco Grand Prix.

Global payment provider Afex has signed up as a partner of the rugby league’s 2015 World Club Series.

German Basketball Bundesliga team Alba Berlin has reached a deal to make life insurance company LV 1871 an official sponsor.

Irish Pro12 rugby union team Ulster has signed four-year shirt sponsorship deals with sustainable building materials manufacturer Kingspan and the Bank of Ireland financial institution.

Canadian asset management company Sentry Investments has signed a three-year partnership with Maple Leaf Sports & Entertainment.

Florida-based commercial insurance company US Assure has extended and expanded a partnership with the Jacksonville Jaguars NFL American football franchise.

Australian NRL rugby league team Penrith Panthers has agreed a stadium naming rights deal with financial services business the Pepper Group.

Life insurance company Great Eastern Life has signed a two-year extension to its co-title sponsorship agreement with Singapore’s top football division, the S.League.

German banking and financial services company Commerzbank has agreed to extend its naming rights deal for the home of Bundesliga football club Eintracht Frankfurt to 2020, according to Frankfurter Allgemeine Zeitung.

Corporate social responsibility (CSR) is a phrase that a number of financial institutions have invoked when discussing drivers for a sponsorship strategy but Denise Leyhe, senior vice president, head of…

Swiss insurance company Zurich has signed an expanded multi-year partnership with the German Olympic Sports Confederation (DOSB).

Portuguese banking group Millennium BCP has reached a long-term agreement to become the title sponsor of the new Estoril Open ATP World Tour tennis event.

Danish trading and investment specialist Saxo Bank has announced an extension to its sponsorship agreement with the Lotus Formula One motor racing team.

Credit card and financial services giant American Express has entered into a partnership with Ligue 1 champion Paris Saint-Germain that will roll-out its concierge service at the French football club’s Parc des Princes stadium.

Health insurance provider Vitality has announced a partnership with the Rugby Football Union, governing body of the sport in England.