Financial Services
Mackenzie invests in PGA Tour Canada sponsorship
Investment management company Mackenzie Investments has snapped up title sponsorship rights to golf’s PGA Tour Canada circuit.
Visa enhances Formula E standing for London finale
The European arm of payment services company Visa has strengthened its ties with electric motor racing series Formula E by becoming the official title sponsor of its season finale in London.
Football League to assess options following Sky Bet agreement
The English Football League has reached an agreement with title sponsor, betting company Sky Bet, that will allow it to search for a new main partner at the end of the 2015-16 season.
Esurance signs up to merged MLB sponsor package
Major League Baseball’s restructuring of its commercial offering was key to securing its first insurance partner since 2012, experts said.
Esurance using sport to differentiate in a crowded marketplace
Car insurance brand Esurance is focused on increasing brand awareness through its exclusive auto partner deal with Major League Baseball.
Liverpool retains restructured Standard Chartered
London Stock Exchange-listed Standard Chartered Bank this month signed a three-year extension, from 2016-17 to 2018-19, to its main sponsor agreement with English Premier League club Liverpool.
Aviva follows Friends Life lead on Tour of Britain
The marketing team behind insurance company Aviva will continue to “test the waters” as title sponsor of cycling’s Tour of Britain and Women’s Tour. The brand assumed the rights from its subsidiary financial services company Friends Life, which served as title sponsor to both in 2014.
Chase banks PGA of America partnership
US consumer and banking business Chase has entered into a partnership with golf organisation the PGA of America.
PwC sets sail with America’s Cup
The Bermudan arm of multinational professional services company PricewaterhouseCoopers has been named as an official sponsor of the 35th America’s Cup sailing showpiece.
India’s Rio 2016 preparations aided by insurance partner
India’s Ministry of Youth Affairs and Sports (MYAS) has signed a partnership with Oriental Insurance to boost the Indian team’s preparations for the Rio 2016 Olympic Games.
BNL renews long-term association with Italian Olympic Committee
Banking group BNL has extended its agreement to serve as a main partner of the Italian Olympic Committee (CONI).
Taranaki Rugby banks TSB shirt sponsorship
TSB Bank has agreed a kit sponsorship deal with New Zealand’s national provincial rugby union champion Taranaki Rugby.
Singapore 2015 further bolsters sponsorship income
Financial services company UnionPay International has signed up as the latest sponsor of the 2015 Southeast Asian Games, with Singapore’s event organisers stating the successful commercial programme will allow the Games to come in under budget.
Stuttgart signs up banking partner
German private banking group Südwestbank has entered into a partnership with Bundesliga football club VfB Stuttgart.
KB Financial Group invests in KBSF on road to PyeongChang 2018
Korean financial services company KB Financial Group has reached a three-year sponsorship agreement with the Korean Bobsleigh and Skeleton Federation (KBSF).
ERGO: Building on German national teams
German insurance company ERGO is looking to intensify its efforts around national sports association sponsorships, Andrea Hoelken, head of strategic marketing at ERGO, told Sports Sponsorship Insider.
Formula E seals Visa Europe partnership ahead of Monaco ePrix
The European arm of payment services provider Visa has agreed a multi-race sponsorship deal with the Formula E motor racing championship.
Discover strikes NHL renewal
US financial services company Discover Financial Services has renewed a partnership with the North American NHL ice hockey league.