The European arm of payment services provider Visa has agreed a multi-race sponsorship deal with the Formula E motor racing championship.
Under the terms of the deal for the inaugural 2014-15 Formula E season, Visa Europe becomes the official payment services partner for Saturday’s Monaco ePrix, the Berlin ePrix on May 23, and both rounds of the season-ending London ePrix on June 27 and 28.
Formula E said the partnership is designed to help put fans at the heart of the races via a mixture of social, digital and traditional marketing activations, which will be revealed in the coming weeks.
Mark Antipof, chief officer for sales and marketing at Visa Europe, said: “Visa Europe’s vision is to drive innovation throughout Europe making payments simpler, smarter and more secure than ever before. With Formula E’s ambitious approach towards revolutionising electric motor racing, and the future of car engines, it’s the perfect complementary partnership helping drive the future in each segment.”