Financial Services
Credit One Bank partners Raiders and Allegiant Stadium
Financial services company Credit One Bank will partner with the new Las Vegas NFL franchise on two fronts, starting in 2020.
HSBC UK continues cycling support with UCI Road Worlds deal
The UK division of banking group HSBC has been unveiled as a sponsor of this year’s edition of the International Cycling Union’s (UCI) Road World Championships, which will be held in the English county of …
German Basketball Federation extends with main sponsor ING
The German Basketball Federation (DBB) has renewed its long-running partnership with Dutch financial services company ING, its main sponsor
BCV partners with Lausanne 2020 Youth Olympic Games
Swiss bank BCV has signed as an Official Partner of the Lausanne 2020 Youth Olympic Games
American Express buys into Brighton and Hove Albion’s long-term vision
Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.
TSG Hoffenheim signs double deal
German Bundesliga football club TSG Hoffenheim has agreed a new partnership with global asset management company Columbia Threadneedle Investments and has signed a one-season extension to its deal with…
LaLiga signs first sponsor in crypto and blockchain sector
Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.
Real Betis lands easyMarkets as new main sponsor
Spanish LaLiga football club Real Betis has agreed a three-season deal making online trading company easyMarkets its new main sponsor
Dortmund scores sponsorship hat-trick
German Bundesliga football club Borussia Dortmund has agreed new partnerships with banking group Comdirect and IT security specialist ESET, along with extending its deal with beverages manufacturer Coca-Cola
WorldRemit extends backing of Arsenal
English Premier League football club Arsenal has renewed its partnership with digital money transfer business WorldRemit
Libertex adds Getafe to LaLiga kit portfolio
Cyprus-based forex trading platform Libertex has followed its back-of-shirt deal with Valencia with a similar, kit branding deal with Getafe
Arbitrator to decide PSL, SAFA sponsorship dispute
A dispute between the Premier Soccer League and South African Football Association over the latter’s signing of a sponsorship deal with insurance company OUTsurance will head to arbitration.
Leicester City signs new deals with 19.com, Xpress Money
Premier League club Leicester City has signed new partnerships with global betting brand 19.com and UK money transfer brand Xpress Money.
Under the multi-season deal, 19
Union Berlin unveils sleeve partnership with ONE
Newly-promoted Bundesliga club Union Berlin has signed a new sleeve partnership with digital property insurance brand ONE
Brighton nets £100m-plus deal with American Express
Premier League club Brighton & Hove Albion has extended its main shirt and stadium naming rights partnership with payment services brand American Express in a club-record deal
Sevilla extends with CaixaBank, KFC steps up Leganés backing
Sevilla has renewed its long-running partnership with financial services company CaixaBank, while fellow Spanish LaLiga football club C.D
ITF seals OFX partnership
Payments provider OFX has been signed up as the exclusive global foreign exchange partner of the International Tennis Federation
HBW extends Bizerba deal, Rhein-Neckar Löwen signs up IceFresh Seafood
German finance brand Bizerba Leasing group has extended its Premium Sponsorship of newly-promoted Handball Bundesliga club HBW Balingen-Weilstetten