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HBW extends Bizerba deal, Rhein-Neckar Löwen signs up IceFresh Seafood

German finance brand Bizerba Leasing group has extended its Premium Sponsorship of newly-promoted Handball Bundesliga club HBW Balingen-Weilstetten.

Under the deal, the Bizerba brand will emblazon the team jersey above the club crest and beneath the player number on the back-of-shirt.

Wolfgang Strobel, managing director of HBW, said: “With Bizerba, we have retained another long-standing partner, and this gives us additional planning security for the coming season.

“Bizerba has remained loyal to us even after the relegation in 2016-17, and we look forward to an exciting season in the Handball Bundesliga.”

Bizerba is one of nine sponsors with branding rights on the players’ kit.

Others include front-of-shirt sponsor Stumpp, shorts sponsor Sparkasse Zollernalb, left shirt sleeve sponsor DAK Gesundheit, right shirt sleeve sponsor Holcim and kit maker Kempa.

For more on the sponsorship of German handball read this: THW Kiel deal supports Star’s expansion in Germany

Separately, IceFresh Seafood has signed as a new Premium Partner of the Rhein-Neckar Löwen Handball Bundesliga team.

Under the deal, the fish processing brand will acquire advertising spots in the SAP Arena and on the polo shirts of the coaching team.

The 2019-20 Handball Bundesliga season starts August 22.


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