HomeNewsNewsFinancial Services - OtherFootballSpain

Libertex adds Getafe to LaLiga kit portfolio

Cyprus-based forex trading platform Libertex has followed its back-of-shirt deal with Valencia with a similar, kit branding deal with Getafe.

Under the deal, Libertex will have branding on the front-of-shorts at Getafe in domestic fixtures (LaLiga and the Copa del Rey) and the front-of-shirt in this season’s Uefa Europa League.

Getafe qualified for the Europa League after finishing fifth in LaLiga last season – one point behind fourth-place Valencia – after an outstanding first season following promotion from Spain’s second-tier division, LaLiga 1|2|3 (now rebranded as LaLiga SmartBank).

Read this: LaLiga 1|2|3 rebrands as LaLiga SmartBank

Libertex will get static signage and LED perimeter board advertising rights at Getafe’s Coliseum Alfonso Pérez stadium and training camps, and brand exposure at club events and across the club’s digital and social channels.

Getafe fans will also benefit from promotions and exclusive offers via the Libertex platform, and access to player appearances and other behind-the-scenes experiences.

Libertex is investing in European football to increase its brand recognition both in Spain and internationally, with a focus on emerging markets in Latin America and Southeast Asia.

Read this: Valencia unveils back-of-shirt deal with Libertex

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France