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Libertex adds Getafe to LaLiga kit portfolio

Cyprus-based forex trading platform Libertex has followed its back-of-shirt deal with Valencia with a similar, kit branding deal with Getafe.

Under the deal, Libertex will have branding on the front-of-shorts at Getafe in domestic fixtures (LaLiga and the Copa del Rey) and the front-of-shirt in this season’s Uefa Europa League.

Getafe qualified for the Europa League after finishing fifth in LaLiga last season – one point behind fourth-place Valencia – after an outstanding first season following promotion from Spain’s second-tier division, LaLiga 1|2|3 (now rebranded as LaLiga SmartBank).

Read this: LaLiga 1|2|3 rebrands as LaLiga SmartBank

Libertex will get static signage and LED perimeter board advertising rights at Getafe’s Coliseum Alfonso Pérez stadium and training camps, and brand exposure at club events and across the club’s digital and social channels.

Getafe fans will also benefit from promotions and exclusive offers via the Libertex platform, and access to player appearances and other behind-the-scenes experiences.

Libertex is investing in European football to increase its brand recognition both in Spain and internationally, with a focus on emerging markets in Latin America and Southeast Asia.

Read this: Valencia unveils back-of-shirt deal with Libertex