Financial Services
BBL club follows s.Oliver deal with jersey sponsorship renewal
German Basketball Bundesliga team s.Oliver Würzburg has extended its jersey sponsorship deal with financial services company BVUK Gruppe.
AG2R La Mondiale extends backing of WorldTour cycling team
French insurance group AG2R La Mondiale has signed a two-year extension to its sponsorship agreement with its self-titled UCI WorldTour cycling team.
Fifa banks Russian firm as first World Cup regional supporter
Fifa, football’s global governing body, has named Russia’s Alfa-Bank as the first-ever regional supporter of its World Cup national team tournament.
Manchester United deposits Virgin Money deal
Virgin Money, the financial services brand partly owned by British conglomerate Virgin Group, has entered into a partnership with English Premier League football club Manchester United.
Allianz partners Handball Bundesliga club
German financial services company Allianz has entered into a partnership with SC DHfk Leipzig, which plays in the country’s top-tier Handball Bundesliga competition.
MS Amlin: Focus on Formula E, some local platforms retained
Insurance group MS Amlin will continue to have a presence in rugby union among other sports despite its five-year commitment to the title sponsorship of the Andretti Autosport Formula E team, from 2015-16 to 2019-20.
Qatar National Bank invests in Trabzonspor
Turkish Süper Lig football club Trabzonspor has signed a shirt sponsorship deal with financial institution Qatar National Bank.
American Express keeps USGA on upward curve
Sponsorship revenues for the US Golf Association (USGA) will hit a record level in 2016 following the renewal of its agreement with financial services company American Express.
MS Amlin rolls on Andretti Autosport Formula E contract
There will be no material change to UK insurance group Amlin’s five-year Formula E team title contract with Andretti Autosport team next season, despite the brand’s acquisition by Japanese insurer Mitsui Sumitomo Insurance (MSI) mid-way through the 2015-16 Formula E season.
Juventus banks new sponsor
Italian banking group UBI Banca has entered into a partnership with the country’s Serie A football club Juventus.
Swiss Cup scores new title sponsor
Insurance group Helvetia has been named the new presenting partner of the Swiss Cup domestic football tournament.
MLS expansion franchise secures shirt sponsor for debut season
Major League Soccer expansion franchise Atlanta United has named insurance company American Family as its first-ever shirt sponsor.
CUA signs on as new main sponsor of Brisbane Heat
Australian Big Bash League cricket franchise the Brisbane Heat has named financial services provider CUA as its new principal partner.
LaLiga ends title sponsorship model as leagues rebrand
LaLiga has today (Friday) revealed that the top two divisions of Spanish football will be rebranded after confirming that it will not seek a title sponsor for the 2016-17 season.
Caribbean Premier League signs banking partner, renews with Digicel
The Caribbean Premier League Twenty20 cricket tournament has agreed a sponsorship deal with financial services company Republic Bank, along with extending its partnership with telecommunications firm Digicel.
France’s National Rugby League extends with long-term partner
Insurance company GMF has renewed its partnership with the Ligue Nationale de Rugby governing body, which operates rugby union’s Top 14 club competition in France.
Prudential maintains backing of WTA’s Hong Kong Open
Financial services company Prudential has extended its title sponsorship of Women’s Tennis Association (WTA) Tour event the Hong Kong Open.
J.League renews with sponsors
The J.League, the top division of Japanese club football, has extended its sponsorship deals with the Yamazaki Biscuit Company confectionery group and insurance company Meiji Yasuda.